Tata Power has partnered with Tata Basera to promote its solar rooftop services and home automation products amongst individual home builders and Tata Steel’s channel partners. Under this initiative, individual home builders purchasing rebars from Tata Steel would benefit from additional and exclusive offers from Tata Power upon purchase of solar rooftop solutions for their new homes. These exclusive benefits to Tata Steel customers would be available across 240 districts and 2,800+ Tata Steel dealers.
Solar rooftop is a revolutionary product that helps customers save upto 80%+ electricity costs and also make a positive impact on the environment by mitigating carbon emissions. By partnering with Tata Steel for the Tata Basera program, Tata Power takes one more step forward in becoming a complete solution provider for its rooftop customers, in addition to other services such as comprehensive O&M offerings, rooftop financing and insurance, etc.
Rajesh Naik, chief, new business services, Tata Power, said, “As a sustainable organisation, we seek new avenues to promote our energy saving products and services among larger consumer base. We are confident that our partnership with Tata Basera will be fruitful for our consumers to benefit by substantially saving on their monthly bill.”
Sanjay S Sahni, chief of marketing and sales, BPR, Tata Steel said, “Every family has certain basic needs while building a home that can give it a head start. Through Tata Basera we offer Tata Tiscon consumers various home solutions with the best offers available in the market from the most trusted brands in the Tata Group company.”
