Meridian is excited to announce the appointment of a new distributor for the United Arab Emirates. Based in Dubai, Minara is the latest addition to Meridian’s growing global hub of distributors, delivering high-quality automation and audio-visual solutions to dealers in the region. To celebrate this new partnership, Minara is planning a dedicated Meridian event on Tuesday 26th November in its showroom in Dubai.
Watson Floyd Crasta, Technical Director of Minara, said: “We are excited to be named as the newest distributor for Meridian in the UAE region. At Minara, our mission is to successfully build our partner brands and grow businesses, whilst working with dealers to deliver exceptional products to homeowners. Meridian’s innovative premium range of loudspeakers looks and sounds amazing. We look forward to working with the Meridian team and showcasing the brand’s iconic appeal in our showroom.”
On demonstration at the event, Minara will showcase the Meridian DSP9 Reference loudspeaker in Volcanic Orange. The DSP9 combines aesthetics and performance, compacting years of research investment from Meridian’s Extreme Engineering Programme to deliver a level of engineering and operation never previously achieved on a loudspeaker of this size.
The attendees will also be able to experience Meridian’s newest product, Ellipse. The high-end wireless streaming speaker offers lifestyle luxury for homeowners, delivering powerful sound in a compact, elliptical form factor. With straight out-of-the-box playability, Ellipse includes the easy-to-use Meridian Control app and integration with premium streaming apps, ensuring it seamlessly fits into a space.
Speaking about the event, International Sales Manager at Meridian, Jeremy Brown stated: “It is great to see Meridian expanding our distributor network in the region. Showcasing the DSP9 and Ellipse at the Minara Experience Center enables us to have valuable conversations with dealers about the expert technology that drives these products, whilst also highlighting our proud partnership with Minara.”
Minara first introduced its distribution partnership with Meridian through a display of DSP9s at a Dealer Event held at the Minara Experience Centre in September. The evening featured engaging demos and valuable networking and enabled Meridian to share their expertise with attendees and deepen an understanding of the brand. As Meridian’s newest distribution partner, Minara will open a door for Meridian’s brand success in the region, delivering Meridian’s unrivalled performance to new customers.For More Information: www.meridian-audio.com
