Alexandre Thenevin, EMEA Sales Director, Audio Pro, plays a key role in driving the company’s strategic sales initiatives across Europe, the Middle East, and Africa. With extensive experience in the audio and technology sectors, Alexandre is dedicated to expanding Audio Pro’s global presence and fostering strong partnerships with key distributors and customers. In an exclusive interview with Smart Home World, he shares his insights on Audio Pro’s vision and growth strategy, particularly in emerging markets like India.
How has Audio Pro evolved since its inception, and what are some significant milestones in its journey?
At Audio Pro, we’re proud to be one of the world’s most renowned brands in wireless audio. With over 45 years of Swedish innovation and development behind us, we’ve built a range of products that are as technically advanced as they are aesthetically pleasing. Our approach is simple: we combine cutting-edge technology with creative solutions, all wrapped in sleek Scandinavian design, to create audio products that deliver outstanding quality.
Our goal is clear – to offer the best sound quality at the best price. When you choose an Audio Pro product, you’re getting the top performer in its price segment. Today, we’re proud to have Audio Pro in over 55 markets around the world, offering a premium audio experience.
We understand that every room in your home is unique, with its function, furniture, and design. That’s why we create a wide variety of speakers in different colours, shapes, sizes, and materials – so you can enjoy fantastic sound while seamlessly fitting our speakers into your home’s decor. Whether you want a speaker that can placed on a shelf, or be mounted on the wall, or placed in the ceiling, we’ve got you covered. And, of course, every speaker comes with multi-room functionality, so you can enjoy the same high-quality sound in every room of your home – and even your garden.
At Audio Pro, we’re committed to making products that sound amazing and fit beautifully into your space.
Can you take our readers through your entire range of offerings? Right from Subwoofers, Speakers, Wi-Fi Speakers, Multi-room Speakers, etc.
We have a very wide range to offer, we have the A10 which is a compact multiroom speaker with a sleek, rounded design, making it an ideal addition to smaller spaces. Its fabric front enhances modern interiors, and with two shades of grey available, it can easily blend into any home decor. The speaker is fully compatible with AirPlay 2, Google Cast, Spotify Connect, and the Audio Pro Multiroom system, allowing for seamless integration into a variety of audio setups. It offers both wireless multiroom audio and Bluetooth connectivity, enabling multiple users to enjoy the sound in different rooms. Additionally, the A10 can be wall-mounted or installed in the ceiling, with mounting brackets available separately for flexible placement options.
Building on the success of the Audio Pro Link1, we have gone a step further with the Link2, a high-quality audio streamer that offers an instant upgrade to older Hi-Fi setups. The Link2 includes AirPlay 2 and Google Cast support, plus integration with Audio Pro’s multiroom platform. Its multiple inputs – more than its predecessor – easily bring other sources, including record players, Link2 has 4 inputs and 3 outputs, including an RCA input and output, coaxial, to link, Ethernet, USB port, and wireless input via Wi-Fi and Bluetooth. Link2 can also provide a multiroom solution via AirPlay2, Google Cast and Audio Pro’s multiroom system, giving the user greater freedom and flexibility.
There are four pre-set buttons found on top of the Link2, a signature feature found across Audio Pro’s range of speakers. The preset buttons give you direct access to your favourite radio station or playlists while the streamer also features a USB port that lets you easily play music directly from a music collection on a USB stick or from an external hard drive.
Could you tell us more about the T3+ series and what makes it stand out?
“It’s a limited edition of just 500 units, part of our signature series, and Mikael Jepson will be launching it next month in Europe. It’s going to be incredibly vibrant and colorful—something I know people in India will love. I wish you could see it! As for the D3 series, I see it as being perfect for luxury homes. While it might be priced higher due to its exclusivity, the cost for consumers remains the same. We didn’t want to overprice it, even with its limited availability. Our goal is to give design enthusiasts the chance to own something unique. Despite the limited edition, it’s still very competitively priced.
Can you tell us more about the new A48 range from Audio Pro and what sets it apart?
The all-new A48 is Audio Pro’s biggest, boldest pair of stereo speakers yet. It takes the Swedish specialist’s tried and tested formula to new heights: whether you’re streaming music or enjoying TV, movies, or gaming, the new Audio Pro A48 brings the absolute best out of your favourite entertainment.
“We’re always trying to occupy the gap in the market for products that appeal to the more discerning listener, without costing them a small fortune. Of course, there are good hi-fi products out there today, but what we strive towards is the development of products that provide a new sense of ‘value for money”. We design the sound performance of our speakers to offer the same quality as products found at a much higher price point.
This range offers total control of your home entertainment with these stunning speakers. Connect your TV with ARC for quick and easy volume control with your TV remote, and like all the latest releases from Audio Pro, the A48 comes equipped with further multiroom options. Choose from AirPlay 2, Google Cast or the Audio Pro App to power these mighty speakers for slick and simple streaming across the home. Powerful sound, deeper bass, stunning details; this speaker is optimized for both TV audio and for blasting your playlists – the A48 truly lives up to the name of ‘soundbar killer’.
With a wooden cabinet painted in soft satin white or black and customisable fabric grilles for the front of the speaker, the A48 takes the chic and minimalist Scandi design cues from the rest of the Audio Pro family, so you can have a home set-up that looks as good as it sounds.
Audio Pro has used advanced DSP technology to ensure the A48 makes the maximum impact. We wanted to take our award-winning concept of packing a lot of sound into a small space and apply it to a speaker with a larger design. We spent a lot of time developing this high-performance speaker, so users can get truly astounding home sound from the A48.
Selectively previewed at audio shows around the world, this speaker has been enthusiastically received.
The A28 and A38 are both highly anticipated products in Audio Pro’s lineup. Could you share the specific features or innovations in these models?
We have the next-generation A28 and A38 speaker systems, designed to elevate both music and movie experiences with an array of streaming options. These new models—the bookshelf A28 and floor-standing A38—build on the success of their predecessors, the A26 and A36, and offer enhanced performance thanks to a new streaming chipset and refined acoustic tuning.
The A28 and A38 also take advantage of Audio Pro’s updated multiroom streaming platform. In addition to seamlessly integrating with other models in the brand’s award-winning range, these speakers can also connect to AirPlay 2 and Google Cast-enabled devices. Both models support Spotify Connect and Bluetooth, offering a versatile range of streaming options for users.
Our systems, affectionately known as ‘soundbar killers,’ have gained popularity for one key reason—the stereo sound they deliver is something you simply can’t achieve with a soundbar. These new speakers take it to the next level, offering three multiroom solutions in one, making them perfect for music lovers and multiroom setups.
The A28, the more compact of the two models, is perfect for smaller spaces like shelves, TV benches, or areas where a more discreet speaker is desired. Despite its size, it delivers impressive sound, embodying Audio Pro’s philosophy of “small in size, but big in sound.” It’s also wall-mountable, offering flexible installation options.
For those who have more room to spare, the A38 floor-standing speakers deliver a fuller, richer stereo experience. Like the A28, the A38 can be easily connected to your TV and controlled via the TV remote, offering seamless integration for both music and movie enjoyment.
How does the C10 MkII reflect Audio Pro’s commitment to both innovation and quality in the audio market?
I’m excited to share the launch of our latest multiroom speaker, the C10 MkII. Building on the success of our award-winning C10, the C10 MkII takes things to the next level with expanded streaming capabilities, improved sound quality, and a refreshed design. With this new model, you can not only create custom multiroom setups using the Audio Pro App, but you can also connect seamlessly with other devices via AirPlay 2 and Google Cast.
This new triple-function compatibility comes directly from customer feedback, where many of you asked for more flexibility and choice in how to enjoy audio across different platforms. Being able to connect Audio Pro speakers with others that support Google Cast or AirPlay 2 opens up endless possibilities for all kinds of audio setups.
Alongside the expanded connectivity, the C10 MkII has received a design update. The speaker now features a stylish mesh fabric front, available in two modern designs. The fabric cover is attached with hidden magnets, making it easy to remove if you prefer the classic Audio Pro look. Leave the cover on for a sleek, contemporary style that fits beautifully in any space.
We’ve seen the C10 win multiple awards, and we’re confident the C10 MkII will continue that trend. Not only have we refined the appearance, but we’ve also enhanced the acoustics, improving the bass reflex port for better airflow and updating several internal components. The result is superior sound quality, whether you’re using Audio Pro’s multiroom system or integrating with Apple and Google systems.
Another exciting addition is the restreaming feature, designed with vinyl lovers in mind. As more and more customers dust off their old turntables—or buy new ones for that nostalgic vibe—we’ve made it possible to connect a turntable directly to the C10 MkII, allowing you to stream vinyl through the speaker with ease.
We’ve also increased the number of preset buttons on the C10 MkII, from four to six, giving you even more options to store and access your favorite playlists, radio stations, or podcasts at the touch of a button, without needing to open the app. With all these new features, the C10 MkII offers the perfect balance of style, sound, and functionality, taking your audio experience to the next level.
How does Audio Pro ensure sustainability and eco-friendly practices?
Another important change in recent years is an increased focus on sustainability. The environmental impact is less for speakers due to an expected longer lifespan for this kind of product in comparison to e.g. cellular phones. However, Audio Pro is trying to prolong the lifespan even further by offering products like Link1 and Link2 to be able to incorporate older products into newer multiroom systems instead of discarding older products. Also, collaboration with companies like Returhuset which are giving products a “second life”. This by refurbishing products that would not be able to sell as new, but are still fully functioning products that are too good to be discarded. All to minimize waste and increase sustainability.
Last tell us about your partnership with Alphatec and your plans for the Indian market.
Audio Pro is committed to driving its growth and expanding its presence in the Indian market, with a keen focus on meeting the distinct needs of Indian consumers. We are excited to join forces with Alphatec, a prominent distributor of high-quality professional audio and video equipment across India. As an exclusive partner of some of the world’s leading AV brands, Alphatec is the perfect partner to help us achieve greater success in this dynamic and rapidly evolving market.
