Adam Shaw-Cotterill boasts over 25 years of expertise within the AV industry, spanning retail, custom installation, and manufacturing domains. Notably, he has held the position of International Sales Director at AudioQuest for the past decade, showcasing his profound understanding of the market. In his role, Adam sheds light on products designed to deliver pristine and consistent power to audio components, thereby enhancing sound quality and overall performance.
AudioQuest, founded by William Low, headquartered in Irvine California since 1980, has been a leading developer, manufacturer of high-performance audio/video products and custom-install solutions. Although best known for its comprehensive range of analog, digital, and AC power cables, the portfolio has expanded to a diverse assortment of products, including the multi-award-winning DragonFly DACs, and Niagara and PowerQuest power products. AudioQuest’s ultimate goal is the same today as it was 40 years ago: Do No Harm! By this all cables and components, to the extent that is technologically feasible, should get out of the music’s way by inducing the least amount of noise and distortion. Based on these design principles AudioQuest today manufactures its cables and interconnects terminated at factory or in bulk spools which can be terminated at site according to custom lengths as required.
AudioQuest offers a wide range of audio cables designed to optimize signal transfer between audio components. This includes interconnect cables, speaker cables, and digital cables. These cables utilize advanced materials such as high-purity copper, silver, and other conductors, as well as specialized insulation and shielding techniques to minimize interference and distortion.
Can you provide our readers with an overview of Audio Quest’s expertise in Home Theater and Hi-Fi products available in India?
AudioQuest has been working in Audio and Video since 1980, it’s been a long journey to get to where we are today but we have learned a lot along the way, and that has shaped the range we currently offer. For audio, we have all the products people would expect from a cable company, such as analog and digital interconnects, speaker cables and adaptors, but the scale of the range is far larger than most people expect, from the entry-level to products costing tens of thousands of dollars. In addition to that we have electronic products such as our DragonFly USB DACS and power items such as our PowerQuest and Niagara ranges alongside a full range of AC power cables. We have a huge number of patents and technical white papers to detail specific technologies that are unique to AudioQuest and we believe that all this together gives us the most comprehensive range of Audio and Video products of any performance-driven company. Of course any company will tell you that their products are the best available, so we go a step further, and invite any potential buyer to visit a dealer, test our cables, and tell us what they think.
As Audio Quest focuses on enhancing in-home audio and video experiences, could you elaborate on the philosophy behind the brand as expressed by its founder, William E. Low?
The founding principle behind AudioQuest was the same as it is today: “Do No Harm”. The perfect cable takes nothing away from the audio or video signal and simply allows your equipment to work as best as it was designed to do. Cables aren’t magic, a cable can’t make something better it can only ever take something away. A well-made cable takes away less of the signal and allows you to enjoy more of your music or cinema. We have always been more focused on the experience for the listener, than on flashy marketing and that allows us to spend all of our efforts on making the best cables at every price point
What value and performance do Audio Quest’s varied offerings, including speaker cables, HDMI cables, and portable digital audio products, bring to both retailers and consumers?
A quick look at the huge array of awards that our products have received form the A/V press will show you that AudioQuest provides some of the best-performing products at every price range, so the value for customers is very clear. Added to that is our lifetime warranty on cable products which means that customers can be sure that they are getting a well-designed and well-made product that we stand behind to guarantee its performance and durability. For retailers we have an enormous range of products – we don’t expect a retailer to carry every line we make, rather we want to be sure that whatever their needs are for performance cables and accessories, they can get everything they need from one brand. In addition to a lifetime guarantee on cables, which is an excellent selling point for any retailer, we have an exceptionally low return rate in every market, which translates into exceptional customer satisfaction with our products.
What future developments can customers and enthusiasts expect from Audio Quest?
Rather than naming specific models and products that are not yet ready for launch, we have to answer with: “More of the same”. Every year we grow the range of products we have on offer and we are always looking for ways to make high performance more cost-effective and affordable. Every time we launch a new product it has to outperform anything we have done before but for less money. That approach means we are always pushing ourselves to make the best products on the market.
