Emphasizing its dedication to ‘Made in India, Made for India,’ Haier India introduces an array of new products catering to the evolving needs of modern Indian households. The lineup includes OLED & QLED TVs, Super Heavy-Duty Air conditioner series, Vogue and smart convertible refrigerators, washer and dryer front load washing machines, among others. These offerings expand Haier’s reach in the market, anticipating a 35% growth in 2024, building upon its impressive 25% year-over-year CAGR.
Celebrating its 20th anniversary, Haier India reiterates its commitment to customer-inspired innovation and local manufacturing. The company’s new brand slogan, “More Creation, More Possibilities,” underscores its focus on understanding consumer needs and staying ahead of the curve. This vision aligns with Haier India’s significant growth trajectory, demonstrating its dedication to exceeding expectations and pioneering new horizons in the market.
Haier India’s journey over the past two decades has seen remarkable transformation, evolving from a category leader to an ecosystem brand offering products across 11 categories. Its commitment to customer-inspired innovation is evident through industry-first initiatives like India’s first 3 Door Side-by-Side (SBS) refrigerator and Self-Clean Inverter technology in Washing Machines.
Among the new products unveiled are Haier’s Smart QLED Series S800 QT, Super Heavy-Duty air conditioners, Kinouchi Air Conditioner Black Edition, Vogue Refrigerator Series, and Wifi Convertible Refrigerators. These offerings are designed to elevate consumer experiences, blending cutting-edge technology with aesthetic appeal.
Haier India’s manufacturing facilities in Greater Noida and Pune annually produce 9 million products, contributing significantly to India’s economic development. The company has also strengthened its retail ecosystem with over 30,000 sales touchpoints across the country, ensuring extraordinary customer experiences both in-store and online.
As it celebrates its 20-year milestone, Haier India looks forward to advancing its legacy of excellence, driven by its renewed vision of “More Creation, More Possibilities.” With a focus on customer-centric innovation and local manufacturing, the company remains committed to redefining the future of home appliances in India.
Haier Appliances India, established in 2003, is a subsidiary of Haier Group, a world-leading provider of solutions for a better life. With nearly two decades of expertise in product innovation and a vast distribution network, Haier India continues to lead the market with its ‘Make in India’ and ‘Make for India’ philosophy.
