Can you provide a brief overview of ELKO EP’s journey in India and how it has evolved, particularly in the smart product/technology segment?
ELKO EP entered the Indian market in 2017 with a focus on offering innovative electrical components. Over the years, we’ve expanded into the smart technology segment, leveraging our global expertise to introduce advanced home automation solutions tailored for Indian consumers. After a few years of lull and downplay due to Covid-19 we have bounced back. The recent progress can be attributed to the reinvigoration of our team resulting in steady growth, strong distributor partnerships, and a commitment to quality and innovation.
We take pride in citing references from the Defence Industry in India trusting with our impeccable Relays range of products especially made for mission-critical defence applications. Proven and tested its robustness world over in the Defence sector. The same benefits are characterised in our Smart Home, Office, Infrastructure Smart Automation products as well.
Could you share an overview of ELKO EP’s current product offerings in the smart home segment available in India?
In India, ELKO EP offers a wide range of smart home solutions, including wireless automation systems, lighting controls, smart thermostats, and advanced security solutions. Our iNELS product line has been particularly well-received for its flexibility and user-friendly interface.
We take immense pride in our Guest Room Management System (GRMS), a solution trusted by countless hotels worldwide, particularly within the European Union.
Tell us more about the iNELS RF range and the advantages it provides, particularly in apartment setups.
The iNELS Wireless range is a wireless solution designed specifically for residential automation. It offers advantages like ease of installation, energy efficiency, and the ability to retrofit existing setups without the need for extensive wiring. This makes it ideal for Indian homes, where minimal disruption is often a priority.
What is the range of relays and sensors that ELKO EP offers, and how do these products contribute to smart home solutions?
ELKO EP provides a comprehensive range of relays and sensors, including motion sensors, temperature sensors, and multifunctional relays. These products enable seamless integration into smart home ecosystems, ensuring greater energy efficiency, security, and comfort.
With the addition of the Inspinia offering to our existing portfolio, we are entering the highly competitive touchscreen switches and button segment. The Inspinia product line, well-established in European markets, delivers exceptional quality combined with outstanding value, making it an ideal choice for consumers seeking premium features at competitive pricing.
How can ELKO EP’s product range provide a competitive advantage in meeting the specific needs and preferences of Indian consumers in smart home and office solutions?
Our product range addresses the specific needs of Indian consumers by combining affordability with premium features. For instance, the modular design of our solutions makes them scalable for both small apartments and large offices. Furthermore, our compatibility with the Matter standard ensures seamless integration with other smart home ecosystems, offering users greater flexibility and future-proofing their investments. Additionally, our focus on after-sales support has helped us build trust in the market.
Given the rapidly evolving smart home industry in India, how does ELKO EP plan to expand its presence and capitalize on this growth?
We plan to expand our presence in India by investing in local manufacturing facilities, increasing our distribution network, and launching region-specific products. Our focus will be on tier-2 and tier-3 cities, where the demand for smart home solutions is rapidly growing as India is poised to be a global leader economically and technologically.
Are there any plans for partnerships or collaborations with local distributors? If so, could you elaborate on these initiatives and how they will help strengthen ELKO EP’s position in India?
Yes, we are actively pursuing partnerships with local distributors and system integrators. These collaborations aim to enhance our market reach and provide end-to-end solutions for consumers. We are also exploring partnerships with real estate developers to integrate our solutions into new housing projects.
From your perspective, how is the smart home industry evolving in India?
The Indian smart home industry is evolving rapidly, driven by growing internet penetration and consumer awareness. Key trends include voice-controlled devices, energy management solutions, and increased adoption of IoT. ELKO EP is aligning with these trends by developing AI-enabled products and ensuring compatibility with popular smart home ecosystems.
What are your long-term goals for ELKO EP in the smart home and office market in India, and how do you plan to achieve them?
Our long-term goal is to become a leader in the Indian smart home and office automation market. We aim to achieve this by continuously innovating, expanding our local footprint, and strengthening our customer relationships. By 2030, we envision being the go-to brand for smart living solutions in India.
If there is any other aspect of your product range or strategy that we have missed, please feel free to share it with us
One unique aspect of our strategy is our commitment to sustainability. All our products are designed with energy efficiency in mind, and we are exploring newer materials and solutions to cater to eco-conscious consumers. Additionally, our upcoming product line will include advanced AI and machine learning capabilities for enhanced user experience.
