Rajeev Singh, Managing Director of BenQ India and South Asia, offers exclusive insights into the latest advancements and strategic priorities driving BenQ’s vision in the dynamic display technology segment. In this interview, Rajeev sheds light on the innovative product offerings, market differentiation strategies, and the company’s unwavering commitment to delivering superior quality and performance. “At BenQ, we’re committed to pushing the boundaries of technology to enhance user experiences across our product range.”
1. BenQ is a trusted brand could you share your insights into the latest additions to your product line?
At BenQ, we’re committed to providing products that seamlessly integrate into consumers’ lives, enhancing their experiences across various domains/segments. Our latest offerings exemplify this commitment, providing cutting-edge solutions for home entertainment, gaming, and living room environments. Our latest home cinema projector W5800 redefines visual excellence with their innovative Laser Light Source technology. Boasting vibrant colours space of 100% DCI-P3, W5800 perfectly fits into any installation site with easy adjustment features such as 1.6X Motorized Zoom, 2D Lens Shift and Corner Fit. For gaming aficionados, the X3100i and X300G gaming projectors set a new standard for immersive gameplay on the big screen. With 4K HDR performance and low input lag, they ensure every gaming session is as thrilling and responsive as possible. In the realm of visual display solutions for the living room, our V5000i Laser TV projector takes center stage. Paired with a 100” ALR Screen and powered by the most advanced Triple Laser Light Source, it delivers an astounding 95% of BT 2020 colour space coverage which transforms any living space into a vibrant, cinematic environment. Its ability to maintain accurate colours even in the presence of ambient lighting ensures a captivating viewing experience.
2. Tell us about the solutions your brand offers for various segments.
BenQ India prides itself on its extensive line up of projectors, meticulously crafted to cater to a diverse array of consumer needs and preferences.
Dedicated Home Theatre (Dark Room): For those seeking a true cinematic experience at home, BenQ’s home theatre projectors W4000i & W5800 offer True 4K UHD resolution, exceptional colour accuracy, and advanced features like SSI (Laser & 4LED light source), HDR support, Filmmaker’s Mode. With these new ranges of projectors, consumers can create big screen up to 200” to replicate the cinematic experience of multiplexes within the comfort of their homes.
Living Room: BenQ offers the V5000i Laser TV projector bundle, including a 100” Ambient Light Rejection screen, for an unmatched viewing spectacle in your living room. With RGB Laser light source, True 4K UHD clarity, high brightness, and vibrant colours (95% BT 2020), complemented by integrated Android TV, this projector creates a captivating entertainment hub for enjoying movies, TV series, and seamless streaming from your favourite OTT platforms.
Gaming Room: BenQ’s exclusive range of console gaming projectors, such as the X300G & X3100i, revolutionize the gaming experience on the big screen. These projectors come with 4K clarity, HDR performance, high brightness up to 3300 ANSI Lumens, low input lag, LED light source, and immersive audio-visual technologies. These projectors are ideal for creating ultimate gaming setups in dedicated game rooms or any space.
Golf Simulation Room: Our Golf Simulation Projector such LU935ST & LK936ST with its high-lumen laser light source, deliver bright and high-quality visuals. Our projectors provide 4K realism and true colours, simulating your play indoors with lifelike detail. With dedicated golf mode, the projector minimizes purple fringes while enhancing the saturation of green and blue hues. This capability allows it to faithfully reproduce the lush greens of the golf course and the vivid blues of the sky.
3. How does BenQ approach product innovation and development? What are the latest innovations or product developments that BenQ is particularly proud of?
At BenQ, we’re committed to pushing the boundaries of technology to enhance user experiences across our product range. In the projector category, we harness cutting-edge technologies such as DLP and solid-state illumination (SSI) to guarantee unparalleled performance. We are committed to prioritizing a wide colour spectrum, delivering vibrant and precise colour reproduction.
Setting industry benchmarks, our projectors deliver high colour accuracy, covering 100% of the DCI-P3 colour gamut and Flimmakers mode. Our flagship projector for living room, the V5000i, is equipped with Triple Laser (RGB Laser) technology, offering an impressive 95% coverage of the BT 2020 colour space, Moreover, we are the leading brand focusing on to all forms of SSI technologies like 4LED(RGBB), RGB Laser, Blue Core Laser light sources.
Our proprietary CinematicColorTM technology ensures immersive, true-to-life colours, while CinematicSoundTM technology delivers balanced, full-spectrum audio, elevating immersion levels in movies and games alike.
4. How does BenQ ensure its products meet the evolving needs and preferences of consumers?
At BenQ, our focus remains unwaveringly fixed on understanding the evolving needs of end consumers, driving our continuous research efforts to navigate the changing landscape effectively. Leveraging our robust technological prowess, we are dedicated to pioneering new product developments catering to those evolving needs. We are amongst the first brands to introduce 4K Projectors in the market and since then, we have been consistently maintaining the top position in the 4K Projector market.
In response to the shifting consumer landscape following the pandemic, the Indian projector market has witnessed remarkable growth. A key factor driving this surge is increased consumer behaviour for streaming & availability of 4K content. This has increased consumer preference for high-end 4K projectors, particularly those capable of delivering home theatre experiences. With more individuals seeking to recreate the cinematic ambience of movie theatres within their own homes, there’s a growing demand for premium projectors renowned for their superior image quality. This trend not only influences consumer choices but also significantly contributes to the overall expansion of the market, presenting unique opportunities for growth.
5. How does BenQ differentiate itself from competitors in the market? Can you outline BenQ’s current strategic priorities and vision for the future?
BenQ is a global leader in display technology solutions. We prioritize top-notch quality across our product range. Our targeted developments and strategic investments enable us to meet the needs of consumers. Colours are the most important attribute to look out from Home Projectors, we differentiate by providing the best colour coverage in our range of projectors. We were the first brand to introduce projectors with Rec 709, DCI-P3 and BT-2020 colour spaces in Home Segment. Secondly, we boast a diverse range catering to various applications and price points, ensuring there’s something for everyone.
BenQ focuses on harnessing DLP (Digital Light Processing) technology. Digital Light Processing (DLP), is the leading projection technology used in 90% of the world’s digital cinemas and 100% of Digital IMAX theaters. With DLP dominating the worldwide projector market, BenQ is today the #1 bestselling DLP projector brand in India with dominating 51%* market share, delivering unmatched world-class performance.
Through an unwavering commitment to quality, innovation, and targeted product development, BenQ aims to uphold its leadership position in the projector market while continually adapting to consumer demands. In India, we lead the 4K projector segment with a commanding 46%* share, solidifying our market leadership.
6. Do BenQ projectors seamlessly integrate with other accessories and devices, ensuring compatibility with the overall setups?
Projectors play a pivotal role in enhancing the smart home setup, offering immersive entertainment and practical utility. With advanced features such as voice control and integration with smart home ecosystems, projectors seamlessly blend into the connected home environment, serving as versatile hubs for both information and entertainment. They are compatible with leading automation devices & software with the help of LAN Support and RS-232 port. Equipped with built-in operating systems and the capability to integrate with smart ecosystems, projectors enrich the smart home experience by bringing content to life in innovative and engaging ways.
Visit to know more: https://www.benq.com/en-in/projector/cinema
